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电子邮件营销仍然推动业务发展的5个原因

电子邮件营销真的有效吗?

Most brands continue trying to get their customers’ attention through email marketing. 一度被誉为垂死的营销工具, 电子邮件在大多数目标受众中只获得了优势. 而品牌必须小心不要给他们的伟德平台注册人发垃圾邮件, good and relevant content can make big waves when it is sent out regularly. Brands that use email marketing effectively have found the tool to be an easy solution that builds their brand reputation and boosts traffic.

1. 它让你在消费者的心目中处于最前沿

If a consumer shows interest in your brand, it is important to remain relevant and remembered. 与电子邮件营销, you are able to keep your brand right in the forefront of those consumers’ minds. 如果你为你的听众使用吸引人的有价值的内容, then email marketing can be incredibly effective at encouraging click-throughs and improving brand recognition.

2. 这是一个很棒的移动工具

When you create emails that adjust to screen size (responsive emails), 您可以发送电子邮件,将调整为笔记本电脑, 台式电脑, 手机和平板电脑. 皮尤研究中心 has reported that in 2015, 92% of adults owned cell phones and 68% had a smartphone. 皮尤研究中心 also reported that 88% of American smartphone owners get their email on their phones, meaning they are easily accessible at almost any time of the day. Email marketing is simply easy for your consumers without being interruptive–and the fewer hoops they have to jump through, 更好的.

3. 它很容易跟踪和测试

Marketers and business owners love how clear their email marketing results are. 电子邮件跟踪很容易, 这就清楚了有多少在弹跳, 还有多少未开封, 有多少链接获得了点击率或者更多. Tracking means that companies can adjust to better appeal to their audiences when they find out what is working and what isn’t. Some brands even use A/B testing to specifically try minute changes in their marketing efforts to see if a different layout, 标题或内容类型将更好地吸引他们的受众.

4. 你可以细分为个性化

When you are creating content to appeal to your potential customers, 你希望能够改变你的方法. You don’t want to be boring or self-centered in your marketing strategies. Email marketing makes it easy to include images, graphics, text, links, buttons and even videos. A versatile platform is important for being able to address different aspects of pains and interests experienced by the wide variety of leads that are at differing points in your sales funnel. 借助自动化营销和细分列表的帮助, you will be able to personalize your approach for a stronger appeal.

现在很多消费者都在寻找划算的交易, you can use email marketing to easily send special deals and sales out to your contacts. This can help get new leads for your brand and even retain loyal customers. 交易可以是专门针对个人的, giving better deals to those who are regular customers or spend certain amounts with your brand.

5. 这是成本有效的

Email remains one of the most cost effective marketing tactics available today. You simply have to craft content and set up emails to be sent out to your audience for future dates or specific events. The most time-consuming part of email marketing is going to be in crafting content and analyzing the results. 然而, the time you spend on getting to know your target audience better is going to be time well spent in strengthening your brand.

所以,电子邮件营销还在推动业务发展吗?

绝对是的. 看看这些最近的统计数字:

14邮件参与和ROI统计

  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- 竞选班长
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – 麦肯锡
  • 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. emarketer
  • When it comes to purchases made as a result of receiving a marketing message, 电子邮件的转化率最高(66%), 与社交媒体相比, 直销函件及更多. – 直接存储器存取
  • Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. – QuickSprout
  • Email marketing drives more conversions than any other marketing channel, 包括搜索和社交. – Monetate
  • A message is 5x more likely to be seen in email than via Facebook. – Radicati
  • 4.24% of visitors from email marketing buy something as compared to 2.49%的访客来自搜索引擎,0.59%来自社交媒体. – Monetate
  • Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email – WhoIsHostingThis“电子邮件交付101”
  • 电子邮件营销的投资回报率为3800%. – 直接存储器存取
  • The average order value of an email is at least three times higher than that of social media. – 麦肯锡
  • 60% of marketers use conversion rates to evaluate an email’s effectiveness. – 直接存储器存取
  • 电子邮件的投资回报率是28.5%,而直接邮寄只有7%. – 首席营销人员
  • 每花费1美元,电子邮件营销就能产生38美元的投资回报率. – 竞选班长

并预先陈述案情, 这篇文章或任何伟德平台horse营销策略部署, is focused on permission based email marketing wherein a business collects email addresses with permission from interested prospects or customers, then sends those audiences information that is relevant and valuable to their needs.

Are you ready to address your target audience with a strong email campaign? 伟德平台horse 市场营销 is experienced at helping companies like yours discover solutions and establish effective strategies. 伟德平台 今天来看看我们的团队能为你做些什么!

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