ARA Diagnostic Imaging

Redesigning an established diagnostic imaging association to better serve their patients

Web + Marketing Goals

ARA has provided quality imaging services to Austin and Central Texas since 1954 and are continually working to improve access in the area to first-rate imaging technology. They operate 17 outpatient imaging centers, located throughout Austin and Central Texas, and also provide professional radiology services at 22 area hospitals.

Workhorse helped ARA create a new website presence in 2015 that focused on overall better technical structure and SEO setup, as well as specific locations and services pages. Utilizing that structure and data, we worked together to evolve the site further, focusing on the mobile experience as well, to ensure all patients have the information and access they need for their health.

ARA Diagnostic Imaging website

Our Solution

Our process included a deep dive into ARA’s established brand, the market, current analytics and user behavior. We use this information to define both our creative and technical approaches in order to best meet ARA’s overall goals and objectives.

Analyzing the user behavior of the website over the last 3 years, we were able to take a strategic approach towards a new website design and structure that is better optimized for mobile while keeping their current and future marketing goals in mind.

ARA Diagnostic Imaging website

What We Did

Web Strategy
Website Design and Development
Ongoing Marketing and Advertising
Hosting & Security

A sample of display, retargeting, social, and other assets

ARA Diagnostic banner advertisements
ARA Diagnostic retargeting assets ARA Diagnostic retargeting assets


Since the new site launched in November 2019, we’ve seen an overall increase in users, a nearly 10% increase in sessions, and over a 16% increase in mobile traffic. In addition, with the new website launch and paired with our ongoing marketing efforts, overall global click-to-call conversions have increased by 44%, and overall goal completions increased by nearly 11%.

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