/ By Workhorse Marketing

Workhorse Marketing Recognized by Davey Awards

The first major awards competition for smaller agencies, The Davey Awards, 表彰小机构或“创意大卫”的成就,他们的力量来自于没有膨胀预算支持的大想法. Responsible for the judging and supervision of the awards are members of The Academy of Interactive and Visual Arts (AIVA). AIVA是一个以会员为基础的组织,由来自不同视觉艺术学科的专业人士组成,致力于拥抱进步和传统和互动媒体的变化本质.

Workhorse市场是自豪的有我们的网站伟德平台注册和开发技能认可3个享有声望的戴维奖.

The Award:
Gold for General-Health & Health Services

Sympliant

Sympliant is a healthcare technology company working to revolutionize the monitoring, analytics, tracking and reporting functions in the GI lab. 他们的“更好的内窥镜”方法,以彻底改变内窥镜再处理的依从性,是建立在提高患者安全的使命上,同时也帮助内窥镜专业人员更精通他们的伟德平台.

Sympliant网站的合成截图显示在一台笔记本电脑上, a tablet, and a smartphone.

The Project:
Helping a Healthcare Technology Company Revolutionize Their Field

Workhorse从一个敏捷的策略开始,然后一头扎进各种各样的过程中. 了解Sympliant如何解决改进的内镜伟德平台流程的问题, Workhorse在现场实验室采访和模拟中采访了真实用户. 这些发现被有效地整合到Sympliant的品牌标识和信息,以及数字平台的用户体验和用户界面中.

通过采用包含快速原型的敏捷制造方法,可以节省时间和成本, user testing, user feedback, and real-time interactions. With the platform’s creation underway, Workhorse团队使用并行程序来完成Sympliant品牌标识, marketing website, presentation deck, swag, and more.

The Results of Website Design and Development & Branding

Sympliant’s reimagining of the entire endoscopic workflow, 解决内窥镜再处理连续体中的每一项任务的系统彻底改变了监控, analytics, tracking and reporting functions in the GI lab, and Workhorse’s role as a digital architect, helped bring Sympliant’s vision to life.

 

The Award:
Gold for General-Health & Health Services

ARA Diagnostic Imaging

ARA 自1954年以来一直从事诊断成像领域,并在德克萨斯州拥有超过17个成像中心. They are working to improve access to first-rate imaging technology.

ARA诊断成像网站的合成截图显示在笔记本电脑上, a tablet, and a smartphone.

The Project:
Improving User Experience for Patients and Providers

Workhorse的战略始于对ARA现有品牌的全面研究, the market, current analytics, and user behavior. 然后利用这些数据来规划创意和技术方法,以便最好地实现ARA自己的目标和目标. 能够分析过去3年的用户行为为ARA的新网站的伟德平台注册和结构提供了战略方法.

The Results of Website Design and Development & Marketing and Advertising

By focusing on the mobile experience, 本地优化机会,并在持续的营销努力中共同努力, ARA’s new site has continued to see increases in engagement and conversions. Launched in November of 2019, site users have increased, creating a nearly 10% increase in sessions, and over a 16% increase in mobile traffic.

In addition, to the new website, ARA从Workhorse的持续营销活动中受益,全球点击呼叫转化率提高了44%,总体目标完成率提高了近11%. By focusing on the mobile experience, 本地优化机会,并在持续的营销努力中共同努力, ARA的网站预计会继续增加用户粘性和转化率.

 

The Award:
Silver for General-Non-Profit

Rodeo Austin

Rodeo Austin 是一个专注于提供高价值娱乐体验的非营利组织吗, in the form of rodeo, to support their mission of youth education. 该公司对自己在奥斯汀地区文化中的创造力感到自豪,并通过他们的活动将其变得生动,“提供坚韧的乐趣,同时也从1938年以来筹集了数百万美元来支持德克萨斯州的孩子们。.”

复合屏幕截图的奥斯丁竞技网站显示在笔记本电脑上, a tablet, and a smartphone.

The Project:
Evolving the Rodeo Austin Experience

For Rodeo Austin, 拥有一个用户友好的网站对于他们的活动和社区项目的成功是很重要的. 该项目的两个关键方面是开发一个更干净的后端,以节省时间和精力来维护他们的网站, 以及更好的用户体验,以增加用户参与度和推动门票销售. Being able to incorporate Rodeo Austin’s history, personality, and community was key to the project, 因为他们为当地奥斯汀地区提供了如此重要的文化体验.

The website was designed to bring Rodeo Austin’s extensive photos, content, 和综合事件日历一起创建一个交互式和引人入胜的格式.
Workhorse能够在保持强大伟德平台注册的同时,通过简化注册票购买流程来优化用户流. To make the site maintenance and upkeep simpler for Rodeo Austin, Workhorse统一了它们的后端,并建立了一个定制的自动化流程来管理内容.

The Results of Website Design and Development

For the first time in years, the Rodeo Austin team now has control and flexibility over their site, allowing them to update it as needed for each season. 需要管理的平台更少,内部处理表单和报告的能力是Rodeo赛季的主要改变因素. Finally, the site is now part of Workhorse’s SEO program, 在那里他们的SEO健康将不断维护和改善为他们即将到来的牛仔季.

Allie Higgs, Director of Digital Services, says: “Working together with the Rodeo Austin team, Workhorse was able to create a custom web experience, 这不仅有助于将使命和社区影响带到前台,还为不同的受众创造了更好的视觉和用户体验, 同时为内部团队提供更精简的后端和管理流程.” As a result, 新的Rodeo奥斯汀网站是优化的更多的参与比以往任何时候都感谢这些改进.

 

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